IBM has announced that it is working with the Wakefern Food, to deploy advanced IBM point-of-sale systems, software and infrared touch displays.
Wakefern is planning to bring advanced functionality and technology to its ShopRite stores, allowing employees to deliver a better shopping experience to consumers. In collaboration with IBM and Agilysys, an IBM business partner, Wakefern will install IBM’s SurePOS application client/server environment (ACE), an application that optimizes customer service and improves reliability at the point-of-sale system, and IBM’s store integrator on the IBM 4690 operating system.
Store integrator is designed to help maximize customer service and associate productivity, and is part of IBM’s store integration framework (SIF). SIF provides a complete, flexible and robust retail-optimized infrastructure to enhance store-centered processes and connect them with the enterprise.
Wakefern is using an IBM electronic marketing enterprise (EME) solution aimed at improving its customer loyalty program. The EME solution gives ShopRite employees immediate access to customer data, and an easy way to promote offers and deliver personalized marketing messages in the store prior to checkout.
Alan Aront, vice president of information systems at Wakefern, said: ShopRite stores have always provided our customers with maximum convenience, competitive prices and innovative products and services.