Web 2.0 has yet to fully stamp its mark on UK companies as IT managers and senior staff admit they don’t understand the business benefits, according to research by Bournemouth University.
Only one-third of the UK IT managers surveyed by the university on behalf of Parity said they understand Web 2.0, the blanket term given to encompass the new-generation of online services and social networking technologies. Given this poor understanding among even IT professionals, it is hardly surprising that senior managers were found to be even hazier about the technology, and almost half the respondents said they don’t understand the business benefits of Web 2.0.
The research suggested that many companies are simply buying what they think is the latest technology, without realizing it has anything to do with Web 2.0. Only 11% bought the technology with the specific Web 2.0 benefits of improved collaboration or streamlined work processes in mind.
This research suggests that the majority of organizations are simply buying what they perceive to be the latest document management and search technologies, rather than adopting Web 2.0 technology, said Rob Banathy, client relationship manager at Parity Solutions.
They may have adopted Web 2.0 for the wrong reasons, but the survey showed that benefits do come from collaboration rather than straightforward document management. Over half of the respondents said it is easier to work together more efficiently and to unite workers across different locations, and that it encourages greater openness in the organization. Only 16% cited improved document or content management as the main benefit.