WebTrends has launched a program intended to lure away customers of Visual Sciences’ HBX web analytics software onto its own Marketing Lab 2 platform.
WebTrends said its Move to ML2 program offers up to 100% in license credits for customers switching from HBX to its new ML2 platform which it released last month.
HBX Analytics is the flagship web analytics product of Visual Sciences, formerly known as WebSideStory.
Portland, Oregon-based WebTrends believes ML2 replaces the core functionality but also gives online marketers with an array of additional features like a scoring, search, multidimensional reporting and analysis, and segmentation tools.
WebTrends did not say when its Move to ML2 offer expires.