Yahoo’s display advertising revenue rose by 2% to $409m during the quarter.
Yahoo reported 1% drop in its revenue during the first quarter of 2014 to $1.133bn, while its net income also dropped $312m, down 20% the corresponding quarter a year earlier.
During Q1, the internet major’s display advertising revenue rose by 2% to $409m, while the number of ad sales rose by 7%.
Yahoo CEO Marissa Mayer said that the latest quarter performance marks the company’s best Q1 revenue ex-TAC since 2010.
"Buoyed by our 9th consecutive quarter of year-over-year growth in Search revenue ex-TAC and our first quarter of Q1 year-over-year growth in display revenue ex-TAC since 2011, Q1 was an early and important sign of growth in our core business," Mayer added.
"And, with mobile pivotal to our future growth, we’re delighted to now see more than 430 million monthly mobile users accessing Yahoo’s new products."
In addition, the internet firm noted that its products were accessed by about 430 million monthly mobile users.
Chinese internet giant Alibaba, which is 24% owned by Yahoo, reported revenue rise in addition to 110% increase in its profits to $1.4bn during the quarter.