Zrinity, a US-based provider of email marketing server, has announced that Dunhill Vacations, has selected its email delivery server to send newsletters to over one million subscribers.
Dunhill Vacations required that every email be accounted for and delivered to the subscriber quickly. Goals set by Dunhill Vacations are to find a customizable and expandable solution to fit the business model; increase delivery speeds, tracking, and response rates; reduce costs of ASP solutions; and find a lighter application framework than the other bulky and costly enterprise solutions.
According to Brent Wege, director of information technology, Dunhill Vacations, said: Zrinity’s application model allows us to rapidly analyze our customer base and custom tailor it to our partners. No more time is wasted downloading and compiling tracking data from outsourced providers.