What is a start-up?

One example of this is in the area of financial services where numerous companies, often referred to as a fintech company. These start-ups have been using technology to improve the services that banks offer.

Often start-ups are using technology in a way that others may not have thought of before, such as applying data analytics to customer service so that a personalised view of the customer can be generated.

Start-ups typically struggle when they are a new company as expenses often exceed revenues as they work on developing, testing, and marketing their ideas.