Accenture splits its business into different services and operations; Accenture Technology looks at technology solutions, with the company having a dedicated Technology Labs for emerging tech.
Accenture Digital, meanwhile, looks at mobility, analytics and digital marketing services.
The company has always had a strong marketing, brand and identity focus, enlisting various celebrities as spokespeople for the company.
From 2005 to 2009, Tiger Woods was a spokesman for the company, featuring in campaigns which featured taglines such as ‘go on, be a tiger’ and ‘we know what it takes to be a Tiger.’ However, after news broke about Woods’ extra-marital affairs, the company ended its association with the golfer and terminated his six-year sponsorship deal.
Global services and Consulting
1989 as Andersen Consulting
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