What is Accenture

what is accenture

Accenture splits its business into different services and operations; Accenture Technology looks at technology solutions, with the company having a dedicated Technology Labs for emerging tech.

Accenture Digital, meanwhile, looks at mobility, analytics and digital marketing services.

The company has always had a strong marketing, brand and identity focus, enlisting various celebrities as spokespeople for the company.

From 2005 to 2009, Tiger Woods was a spokesman for the company, featuring in campaigns which featured taglines such as ‘go on, be a tiger’ and ‘we know what it takes to be a Tiger.’ However, after news broke about Woods’ extra-marital affairs, the company ended its association with the golfer and terminated his six-year sponsorship deal.

 

 

Name:

Accenture

Main Business:

Global services and Consulting

Founded by:

Arthur Andersen

CEO:

Pierre Nanterme

Year founded:

1989 as Andersen Consulting

Share Price:

USD ( ) ( Last Updated : )

Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *

Favourites

  • Favorite list is empty.
FavoriteLoadingClear favorites

Your favorite posts saved to your browsers cookies. If you clear cookies also favorite posts will be deleted.