What is Adobe Target?

Adobe Target

Adobe Target allows users to automatically deliver content and recommendations using historical and affinity data.

The use of preset or customised rules, including those defined by visitor location, to target content to a specific audience is also enabled.

Overall, Adobe Target offers A/B and multivariate testing, automated personalisation and mobile app optimisation.

Share Price:

USD ( ) ( Last Updated : )

Name of Technology:

Adobe Target

Year Introduced:

2012

Invented by :

Adobe

Open Source or Proprietary:

Proprietary

Main technology category:

Cloud Software

Patent:

Yes

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