Amazon Prime was launched in 2005, with the membership offering free two-day shipping in the US for a flat fee of $79. The service launched in the UK in 2007.
In 2014, Amazon announced an ambitious added benefit to Prime members – a one-hour delivery service. For $7.99, Prime members could get a product delivered in one hour, or within two hours for no additional fee. The service started in New York but has since been rolled out to major cities across the world.
According to a report from Consumer Intelligence Research Partners, Amazon Prime reached 54 million members as of January 2016.
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