What is analytics?

Analytics is the process of analysing data so that meaningful information can be discovered.

Typically analytics looks for the discovery, interpretation, and communication of meaningful patterns in data.

Analytics is a broad reaching field that uses mathematics, statistics, predictive modelling, and machine learning techniques in the discovery of information.

The term analytics has grown in use due to the growth of structured and unstructured data and the realisation by businesses that this data can be used to improve things such as business process, serving customers, and in improving the ability to make decisions.