What is data?

The importance of data to businesses has grown substantially thanks to both the rise in the amount of it and the realisation that it can have a significant impact on how the business operates.

In essence data is information that has been translated into a form that more convenient to move or process. It is commonly information that is translated into binary digital information, relative to computers and transmission media.

Managing data is an important factor that should be given serious strategic focus in order to effectively build a data driven organisation.