Digital marketing is the act of marketing using digital media.
Originally digital marketing started as simply as things like banner ads on websites and marketing content through emails. Now it is a space that widely uses big data analytics, tracking software and other tools in order to be more focused with marketing campaigns.
By being more focused the chances of the campaign being successful is greatly increased.
Art meets science when it comes to applying methodologies such as search engine optimisation and search engine marketing – both of which have become industries in themselves.
How much is spent on digital advertising?
