What is Google AdWords?


Google AdWords is an online advertising service.

Google AdWords lets advertisers set a budget for advertising, with the advertiser only charged when the ads are clicked or when a conversion or impression goal is met. The service lets users target web users based on predefined keywords chosen by advertisers.

The service offers a choice of advertising options – pay-per-click (PPC), cost-per-acquisition (CPA), cost-per-thousand-impressions, or cost per mile. There are also options for site-targeted advertising for text, banner and rich-media ads, as well as remarketing services.

Advertising via AdWords has become one of Google’s main sources of revenue.


How are the costs of AdWords calculated?

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