What is Google AdWords?

AdWords

Google AdWords is an online advertising service.

Google AdWords lets advertisers set a budget for advertising, with the advertiser only charged when the ads are clicked or when a conversion or impression goal is met. The service lets users target web users based on predefined keywords chosen by advertisers.

The service offers a choice of advertising options – pay-per-click (PPC), cost-per-acquisition (CPA), cost-per-thousand-impressions, or cost per mile. There are also options for site-targeted advertising for text, banner and rich-media ads, as well as remarketing services.

Advertising via AdWords has become one of Google’s main sources of revenue.

 

How are the costs of AdWords calculated?

Share Price:

USD ( ) ( Last Updated : )

Name of Technology:

Google AdWords

Year Introduced:

2000

Invented by :

Google

Open Source or Proprietary:

Proprietary

Main technology category:

Advertising

Previous ArticleWhat is TransferWise?
Comments (0)

Leave a Reply

Your email address will not be published. Required fields are marked *

Favourites

  • Favorite list is empty.
FavoriteLoadingClear favorites

Your favorite posts saved to your browsers cookies. If you clear cookies also favorite posts will be deleted.