By using website experimentation, you can reduce the risk associated with your redesign and rely on data to drive your decision-making. This guide is a framework to help you do just that.
In this guide, you’ll find:
1. A step-by step overview of a successful website redesign process
2. How to program success into the process with experimentation
3. 7 best-practice strategies for data-driven redesign
4. Case studies from companies that have done it well—or made crushing mistakes