Report Online shopping trends

Report: Online shopping trends


E-commerce is the fastest growing retail market segment in Europe, with growth expected
to reach £215.38 bn [€250.28 bn] in 2017 (Centre for Retail Research). Shoppers and
their habits are ever-evolving and it can be a daunting task for retailers to stay in front of

In Optimizely’s independent survey of shopper habits with Opinionography, we investigate
general online shopping habits, challenges of online shopping and personalization. The
results unveil trends in shopper preferences and provide a starting point for online brands
to assess processes and experience delivery relative to shoppers expectations.

These results will be helpful for brands looking to build better experiences and drive
business results.

Download this report to learn more about:

– General Online Shopping Habits
– Online Shopping Challenges
– Personalization

Type: White Paper


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